Search engine optimization might be one of the most-talked about and least fun parts of website design. Think about keywords early and often.Include them in the way you speak about the brand, in descriptive language about the design and put a list of the top keywords in the design guide itself.
Urban Outfitters has a well-designed (and fun) keyword list in its brand guide.
While the clothing brand uses plenty of different keywords the most important words are highlight by color so that you see them right away.
A keyword list such as this brings the words you want to say to top of mind, every time you see them. Most people who write copy will tell you that once you see or think about a word in a certain context it gets stuck in your head.
That’s exactly what the SEO keyword list is supposed to do.Design elements should correlate to these keywords at all times to that content is related throughout the website design.