Search engines work by crawling billions of pages using web crawlers. Also known as spiders or bots, crawlers navigate the web and follow links to find new pages. These pages are then added to an index that search engines pull results from. Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.

SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. From content marketing to PPC, and social media marketing to SEO, every aspect plays an equally important role. SEO, however, has a lot of aspects from on-page to off-page and backlinking to interlinking. Well, let’s start with the basics first.